It is a nuclear power “secret” weapon that is not 90% of freelancers as they try to build their businesses. It’s amazingly simple, amazingly powerful – and – amazingly overlooked!

It’s called “Situational Marketing,” and your business revolution.

As professionals in the foodservice industry in which we live and breathe ideas. We live fly in the stratosphere, with angels ascending with shooting stars. We think in terms of big ideas and processes. If we do what we do, say, we like to describe how things work in our area, and theoretical explanation of how to solve problems.

The problem is that most of our potential customers live in the world of ideas. They live on the ground. They think about their children to school. They worry about, fired from his job. They are always working with their own business better fight.

People have very short attention span. Most people are aware of a very small number of acute practical problems they are crazy. They want solutions, they want it fast, and they want it now. You need the bandwidth for a variety of designs.

Professionals such as trainers, who “want to live creating the life you are trying to sell” to “realize your potential,” “get where you want to go”, or a real problem. Most people think these are nice ideas, but to think so hard to figure out what that means for them that they would rather go home and balance their checkbook. Though perhaps they are inquisitive, they think something like: “It would be nice on this right after I deal with my problem revenues.”

Sales to other professionals, the “accurate accounting” or “high-quality graphic design” trying to make a different but related problem. The raw materials are in the eyes of potential customers. Such language goes in one ear (or eye) and on the other. Ten minutes after finding out about them all forget.

It is a known fact that people buy what they want instead of what they need. Your marketing should be on the client: the client’s situation, feelings of the customer, the customer problem, and – finally – is the solution for the customer.

I spoke with a struggling independent woman the other day. She asked me what kind of coaching I do. I said: “I work with entrepreneurs who are tired of their marketing efforts fall flat.” She said: “Oh my God, that’s me!” I asked her: “Do people’s eyes glaze over when you tell them what you’re doing?” She said, “Yes, I need you!”

She was excited when she heard that my marketing statement! Immediately heard in the description. She pointed to her that I know their situation and probably have the perfect solution. This is what situational marketing done for you.

Good situational marketing has several key features. It is:

· Clear and concrete – the listener right in the message

· Emotional – causes a reaction in the gut or the heart

· In the words of your customers actually use them Communicated

· To realize easy

· Unusual in a way makes it really stand out.

Start with a careful assessment of your unique talents and strengths. Next, examine the situation of ideal customers face and listen to the words they use to describe them. Ask yourself what they tell themselves when they go to the office or brushing your teeth at night. If you have a match between the work you do with passion and a problem for your customers know that they feel good that you’re dead. You know what to say, and you know what products and services you need to develop to help them. You know, you can help them because their problem is actually in an area of ??personal growth where you are seated an expert. And your ideal customer really excited to talk with you!

Here are some examples of situational marketing:

· People who secretly wish they would get fired so they can do what they really want

· Single parent working mothers with a jerk

° against contractors who are tired of worrying where their next assignment comes from

· Business owners who want their employees to stop bickering and do their homework